Gina Romero‘s entrepreneurial journey is an inspiring blend of adaptability, innovation, and purpose.
As a Filipino-British entrepreneur, community builder, and technology advocate, Gina has crafted a career that spans industries—from pig farming and airline crew work to IT management and AI solutions.
Here's a closer look at her story and her insights on managing multiple businesses.
From Side Hustles to Business Ventures
Gina's entrepreneurial path began like many others: solving immediate problems. As a young mother in the UK, she and her husband started selling laptops on eBay as a side hustle while juggling full-time jobs. This endeavor quickly evolved into a successful business, which marked their entry into entrepreneurship. Over time, they transitioned from selling hardware to providing IT services, capitalizing on emerging trends like Wi-Fi and remote work setups in the early 2000s.
Her involvement in women’s networking communities in the UK, such as The Athena Network, introduced her to franchising. This allowed her to learn how to scale businesses while simultaneously building relationships that supported her IT business. Through deliberate choices and a clear understanding of her priorities, Gina skillfully balanced business ventures with family responsibilities.
Connected Women: Solving a Social Problem Through Technology
The inspiration behind Gina’s current venture, Connected Women, stems from her firsthand understanding of the sacrifices made by Filipino domestic workers like her mother. Determined to create opportunities that would allow Filipino women to earn a living without leaving their families, Gina initially envisioned a job-matching platform connecting local talent with global employers.
However, challenges in the highly competitive freelancing space prompted a shift toward artificial intelligence. By entering the AI space, Connected Women was able to harness the power of data and machine learning to provide ethical and innovative AI services. This pivot not only addressed scalability but also maintained the company's mission to empower women through technology.
The Power of Community and Adaptability
Gina’s success underscores the importance of community and adaptability. Her ability to pivot in response to market demands has allowed her to remain at the forefront of innovation. By aligning her business goals with her passion for empowering women, she has created a sustainable model that continues to deliver impact.
What’s Next? Leveraging AI for Greater Impact
Currently, Gina is focused on expanding Connected Women’s impact in the AI space. By integrating AI-driven solutions into its services, the company aims to create even more opportunities for women, demonstrating how technology can be a force for good.
Gina's story is a testament to the possibilities that arise when you blend purpose with innovation. Her journey showcases how embracing change, building meaningful relationships, and leveraging technology can lead to multiple wins in business and life.
Watch the full episode here.
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