If you're launching a book—or any major project—and feeling overwhelmed by all the moving parts, AI might just be your new best friend.
This article breaks down how one AI consultant and virtual assistant agency founder is using tools like ChatGPT and Opus.ai to streamline a real-life book launch. From planning to content repurposing, here’s how AI is helping simplify and scale the process step by step.
Step 1: Organize Everything Using ChatGPT Projects
The process began with a dedicated ChatGPT Project specifically for the book launch. This served as a digital campaign hub, storing all chats, creative assets, and launch ideas in one organized space.
Inside this AI workspace, a complete 21-day launch roadmap was built—drawing inspiration from:
- Oversubscribed by Daniel Priestley
- 100M Leads by Alex Hormozi
- Product Launch Formula by Jeff Walker
💡 Tip: Using ChatGPT Projects allows entrepreneurs to pull in old chats, upload documents, and organize their entire campaign in one place.
Step 2: Build the Launch Plan with AI Input
Instead of starting from scratch, the launch strategy was built using AI prompts.
ChatGPT was used to combine top strategies from popular frameworks and adapt them to fit a custom publishing timeline. The result? A full 21-day launch plan, including:
- Daily promotional and engagement tasks
- Waitlist-building ideas
- Shareable content suggestions
- Campaign sequencing
The plan was refined with back-and-forth iterations to match launch goals and tone.
Step 3: Use AI to Create Marketing Assets
Once the roadmap was finalized, AI was used to generate the supporting assets for the launch:
- Copy for a waitlist landing page
- A Delegation Worksheet as a downloadable book bonus
- A full email welcome sequence for early subscribers
The Delegation Worksheet was especially valuable—it helps entrepreneurs sort tasks by revenue impact and personal expertise, showing them exactly what to keep, delegate, automate, or eliminate. With ChatGPT, the tool’s framework was refined in under two hours.
Step 4: Repurpose Existing Content with AI Tools
Instead of creating content from scratch, years of video, social posts, and newsletters were repurposed using ChatGPT and Opus.ai.
This made it possible to:
- Extract clips from YouTube or long-form content
- Generate captions and repackaged post ideas
- Schedule launch content in batches
The approach ensures ongoing visibility without creative burnout.
Step 5: Write Emails + Streamline Podcast Outreach
AI was also used to draft subscriber emails. The tone was customized to match the author's voice while speeding up the writing process.
To further optimize outreach, a custom GPT is being developed—trained on the book’s manuscript and the author's background. This assistant will help the marketing team:
- Pitch podcasts more easily
- Answer press questions consistently
- Stay aligned with launch messaging—without the author having to re-explain everything
Bonus: Use AI to Reference the Book Itself
One underestimated challenge in launching a book? Forgetting what was written months—or years—ago.
By uploading the manuscript to ChatGPT, it's now possible to ask:
“What’s the core idea of Chapter 3?”
“Summarize Section 5 in 2 paragraphs.”
AI provides instant, accurate summaries that save time, especially during interviews or promotional planning.
Final Thoughts
Launching a book is a major undertaking—but it doesn’t have to feel like one.
With the right tools and a clear framework, AI can support every step of the process—from planning to production, promotion, and beyond.
AI won’t replace your creativity, but it will help you move faster, stay organized, and scale without burning out.
Want to Know How AI Could Support Your Launch?
Take the free 2-Minute Scorecard to discover what kind of support your business needs to scale with less stress and more strategy 👉 2xyou.com/scorecard