This is Part 3 of the series that my assistant and I are doing on how we do certain things in my business.
We’ve covered How To Do Meetings, How My Assistant Manages My Email And Calendar and in this blog, we will explore how to effectively manage and create content for various platforms like YouTube, LinkedIn, Instagram, and more.
My goal today is to share the system that I use where I create a month's worth of content so that things can keep running even when I’m away.
Join us as we take you through the step-by-step process of content ideation, creation and publication with the assistance of a virtual assistant.
By leveraging the right tools and establishing a structured workflow, you can maintain a consistent content schedule and ensure your brand's online presence remains active even during your absence.
Main Tools for Content Creation:
- Notion: Used as the central hub for organizing content and workflow management.
- Canva: Enables the creation of visually appealing graphics for different platforms.
- Filmora: A video editing tool utilized for main video production.
- Cap Cut: Used for creating shorter videos, such as YouTube shorts.
Content Calendar:
- We use two separate content calendars: one for personal content and another for 2xYou content.
- Personal content focuses on videos teaching viewers about virtual assistant work, while 2xYou content targets individuals interested in becoming virtual assistants.
- We utilize a structured calendar system with designated slots for Sunday and Thursday video releases.
- Each content entry includes a video teaser, a YouTube video link, and plans for repurposing content across various platforms.
Content Creation Process:
- Long-form content: Typically in the form of videos, podcasts, or blogs.
- Short videos: Repurposed content shared on multiple platforms.
- Carousel posts: Engaging graphics that encourage users to swipe through on Instagram or Facebook.
- Graphic posts: Quotes from the video shared across different platforms.
- Establishes a content machine that maintains a consistent flow of content across platforms.
Content Database:
- Houses various content assets, including videos, articles, graphic posts, and PDFs.
- Simplifies tracking of created and unpublished content.
- Incorporates slides into the content database for future use.
Planning Content with GPT:
- Utilizing AI-powered chatbot GPT (ChatGPT) to assist in content ideation.
- Inputting information about the business and preferences to generate content ideas.
- GPT generates content themes for the year, facilitating content planning.
- Weekly content ideas are generated, which can serve as a starting point for further customization.
Monitoring Content Creation:
- Collaborate with a virtual assistant for content monitoring and coordination.
- Ensure videos are approved by the video editor and verifying the completion of associated content.
- Use tools like Meta Business for post creation, scheduling, and cross-platform sharing.
- LinkedIn content is uploaded as PDF documents.
By implementing a well-structured content management workflow and leveraging tools like Notion, Canva, Filmora, and Cap Cut, you can streamline content creation and publication processes.
Utilizing AI-driven chatbots such as GPT for content ideation can save time and generate creative ideas. Collaborating with a virtual assistant can further enhance content monitoring and coordination.
With these strategies in place, you can effectively manage and distribute content across various platforms, maintaining a consistent and engaging online presence.
Discover the possibilities at 2xyouva.scoreapp.com