When was the last time you solved a problem in a way that surprised even you?
That spark—the ability to approach a challenge from a fresh angle, isn’t just “being creative.” According to bestselling author Nir Bashan, it’s the most important skill you’ll ever develop if you want to scale yourself, your business, and even the impact you leave on the world.
Nir knows the grind of putting ideas into action. His first book, The Creator Mindset, took him seven years to write. His second? Just four months. Why? Because the world didn’t need more why, it needed the how.
In his upcoming book The Solution Mindset, Nir goes beyond theory to show how everyday people—teachers, accountants, manufacturers, are using creativity to solve problems once thought impossible.
From Surfboards to Saving the Ocean
One of the most striking stories Nir shared on the Scale You Podcast is about a teenager in Tahiti.
At 16, Titoan Benoit discovered the reef he’d surfed his whole life was bleached and dying. Experts told him he needed 12 years of study before he could even begin to help. Instead, he grabbed some rope, started experimenting underwater, and slowly pieced together solutions.
Today, he runs the largest reef restoration company on Earth. His work is literally changing the narrative on climate change, proving that sometimes the best solution is to simply start.
That’s the heartbeat of The Solution Mindset: you don’t need permission to act. You don’t need perfect conditions. You already have the rope in your hands.
Writing a Book Is a Battle With Yourself
Nir doesn’t sugarcoat the writing process. “Three months and three weeks of problems, one week that went well,” he joked. Drafts got shredded. Chapters were rewritten. Feedback from editors often came back like a “blood bath.”
But he also explained why it worked this time: flexibility. Instead of locking himself away for seven years like his first book, he collaborated closely with editors who pushed him to simplify, refine, and keep momentum.
The lesson for entrepreneurs? Scaling yourself isn’t about doing it all alone. It’s about building feedback loops and surrounding yourself with partners who sharpen your ideas instead of letting them stagnate.
AI, Analytics, and Why Creativity Wins
When asked about AI, Nir didn’t hold back.
“AI is great at giving you a snapshot of the past,” he said. “But it’s terrible at showing you what’s next.”
That’s where human creativity steps in. AI can list what worked 20 years ago, but only people can create what will work 20 years from now. And as more industries lean on automation, the skill that will separate leaders from followers isn’t analysis, it’s imagination.
The Future Belongs to Problem Solvers
Nir’s mission is clear: to remind us that creativity isn’t optional, it’s coded into our DNA.
If you bumped into him in 2026, his dream is that you’d say: “Your book inspired me to solve a problem I didn’t think I could handle.”
Because that’s what scaling yourself is really about. Not just growing a business, but unlocking the ability to face bigger, harder problems with confidence, knowing you already have the tools inside you.
Takeaway: Scaling yourself doesn’t come from doing more. It comes from thinking differently. Creativity isn’t about painting or poetry, it’s about building new paths where none exist. And like Nir says: just start.
If you’re curious about The Solution Mindset, it’s available for preorder now!
Watch the full episode here.
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