How many times have you said, “I should write a book…” only for the draft to gather digital dust?
You’re not alone.
For most entrepreneurs, experts, and leaders, the dream of writing a book feels more like a guilt trip than a goal. But Stacy Ennis has spent 15+ years helping people turn that stuck feeling into a finished manuscript and a mission-driven book that actually gets published.
So how does she do it?
From Second-Grade Poems to Publishing Powerhouses
Stacy’s love of words started early.
At age 7, she fell head-over-heels for The Chronicles of Narnia and won second place in a state poetry contest. That “almost-win” gave her just the right nudge to keep going.
Since then, she’s ghostwritten for a Nobel Prize winner, led a magazine with 11 million readers, and supported more than 100 book projects, many of which have helped authors triple their revenue, book corporate stages, or simply tell the story they’ve been holding inside for years.
But Stacy’s most powerful skill isn’t just writing. It’s helping others write.
A Writing Process That Actually Works (Without Burning You Out)
While many book coaches promise to take you from idea to bestseller, Stacy’s approach is different.
She focuses on one thing: helping you write the best book you’re capable of, whether you’re starting from a journal entry or a half-finished draft stuck at 20,000 words (yes, she says that’s a very common drop-off point).
Here’s what her process looks like:
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It starts with vision. Not just what your book is about—but why it matters, who it’s for, and how it connects to the bigger work you want to do.
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Next comes outlining, real outlining. She guides authors through a multi-step process using writing, sticky notes, and verbal exploration to build a structure you can actually follow.
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Then, the writing. With a detailed plan in place, authors go from overwhelmed to in-motion. Her programs include private coaching, group support, or a self-study option all built around the same step-by-step system.
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And finally, accountability. Whether it’s a coach or a peer partner, staying connected to your writing momentum is key.
“It’s not about forcing the book,” Stacy says. “It’s about helping you see what’s already there and organizing your ideas into something powerful.”
What Stops Most People (and How to Get Past It)
Stacy sees the same patterns trip up even the smartest experts:
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Too much self-doubt. That voice in your head saying, “Who even wants to read this?” It’s not helping. Stacy recommends a one-minute meditation on your ideal reader before you write to shift out of self-judgment and into service.
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No real outline. Writing without a structure is like building a house without a blueprint. You might get a few rooms up—but you’ll probably never finish.
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Losing momentum. Whether it’s a vacation, a shift in your schedule, or a sudden dip in motivation, breaking your writing habit often means the project stalls. That’s why Stacy builds in routines and accountability from day one.
Her favorite insight? Creativity isn’t magic. It’s habit.
“You don’t need to wait for inspiration. You need to create the conditions for it to show up.”
Beyond the Book: Why This Work Matters
For Stacy, a book isn’t just a career move, it’s a ripple effect. Many of the authors she works with are women, people of color, or first-time authors with ideas that haven’t traditionally had space on bookstore shelves.
From books on leadership by Black women, to finance guides for Latina professionals, to works on cultural humility for white leaders, Stacy is proud to help bring more diverse voices to readers who need them most.
“These books aren’t just information. They’re impact.”
And the best part? She gets to see the moment it lands. A photo of a client opening their first shipment of books. A screenshot of a glowing review. A message saying, “Your process changed my life.”
That’s when she tears up and remembers why she does it.
If You’re Sitting on an Idea, Here’s Your Sign
Whether you’re a founder, coach, creative, or expert, if you’ve got a book inside you, Stacy’s advice is simple:
Don’t wait until it’s perfect. Start with a vision. Build a system. And write in service of your reader.
It might just change your business and your life.
Ready to write your own book (without going it alone)?
You can learn more about Stacy’s coaching programs at stacyennis.com or connect with her on LinkedIn.
Watch the full episode here.
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