When Lucy McCarraher helped Le-an Lai Lacaba finally publish Scale You, it wasn’t just a book launch, it was a turning point.
And it’s not just her.
Over the last decade, Lucy has mentored thousands of entrepreneurs to write and publish their own business books and the stories that follow usually start with: “You won’t believe what happened next…”
Some doubled their revenue without lifting a finger on marketing.
Others landed speaking gigs, high-value clients, or media coverage, all because of a well-positioned book.
So, what makes a book such a powerful business tool? And more importantly, how can you write one without disappearing into a cabin for six months?
Let’s unpack what Lucy shared.
From Publishing Magazines to Publishing Experts
Lucy didn’t start in the book world, she started in theater and TV, before unexpectedly becoming a work-life balance consultant. Eventually, she wrote her first book on the topic and discovered a formula that stuck: stories + structure + service.
She didn’t know it then, but that early self-help book would shape how she’d go on to coach thousands of business owners to become authors themselves.
Together with her co-founder, she launched Rethink Press, a hybrid publishing company tailored for entrepreneurs with niche audiences who wouldn’t fit into the traditional publishing mold. It’s a model that prioritizes ROI over book sales, helping authors write for their ideal client, not the masses.
The Emotional Rollercoaster of Writing a Book
Writing a book sounds great… until you hit chapter three and think:
“Who’s even going to read this?”
“This is boring.”
“Maybe I should quit.”
Lucy calls it the emotional dip. Every author hits it. Which is why her method breaks the process down into manageable, momentum-friendly pieces using tools like index cards, visual boards, and now, AI.
She even created a book-writing app called Book Magic AI, which helps authors:
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Define their reader avatar
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Build a clear structure
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Stay accountable
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Even generate social media posts from their finished book
It doesn’t write for you but it clears the mental clutter that usually slows people down.
How Books Scale Your Ideas Without You
Here’s the magic: a great book lets you sell without selling.
It speaks for you when you’re not in the room. It builds trust while you sleep. It warms up leads without discovery calls.
Lucy calls it your “undercover sales agent.” Because when done right, your book becomes the ultimate proof of expertise.
Entrepreneurs who’ve worked with her often return saying:
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“I didn’t promote it and my business doubled.”
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“I landed a speaking gig I never thought I’d get.”
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“Clients now come pre-sold because they read the book.”
Tips From a 14-Time Author
After publishing 14 books of her own, here’s Lucy’s best advice:
✅ Write around your life, not away from it. You don’t need to disappear just build a habit.
✅ 1,000 words a day = a first draft in a month. Even if it’s rough.
✅ Write the easy chapters first. Skip what feels hard. Come back later.
✅ Let your subconscious do the work. Stuck? Walk away. Sleep on it. The answers often arrive.
✅ Tell lots of client stories. Your reader should see themselves in your case studies.
✅ Don’t skip positioning. The title and subtitle should clearly show who it’s for, what problem it solves, and what outcome it promises.
The Real ROI Isn’t Book Sales. It’s Authority.
Writing a book doesn’t just boost visibility, it transforms how people perceive your value. It builds credibility that no funnel or ad can match.
As Lucy puts it:
“People don’t even have to read your whole book. If they’re your ideal client, they’ll get it. And they’ll come back.”
Thinking of writing your book?
Start with your story. Define your client. Forget perfection.
Because if there’s one thing Lucy proves, it’s that the book isn’t just a milestone.
It’s a system for scaling you.
Watch the full episode here.
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