It started with tea, heartbreak, and a thousand words a day.
That’s how the Scale You book began—not in a high-rise office or during a strategy retreat, but outside a Starbucks in the middle of a pandemic. I wasn’t trying to be productive. I was trying to heal.
In 2021, I was recovering from a motorcycle accident, mourning my mom, and reeling from the end of a 10-year relationship. Life was messy. Business was growing slowly. And I needed an outlet.
So I opened a blank page and started writing.
Why I Wrote the Scale You Book (And Why It Took Me 3 Years)
As the co-founder and CEO of 2xYou Executive Services, I’d spent years helping entrepreneurs scale themselves by working with a virtual assistant. That became the central idea of the book: How do you delegate, build systems, and free up time—without losing control?
I joined a 9-week Book Builder program, thinking I’d finish the book quickly. I didn’t. But I kept going—800 to 1,000 words a day, outside the same café, with the same English breakfast tea. Writing became therapy. And slowly, the ideas started to take shape.
The early version of Scale You was all about hiring an assistant. But as my business grew, so did the book.
The Book Evolved Because My Business Did Too
Back in 2021, 2xYou was a tiny team. We had a handful of clients, and most came through YouTube content. I wasn’t actively scaling the business yet—I was surviving it.
Fast-forward to 2023: I’d built a leadership team. We were coaching EAs on AI tools. I was no longer just delegating—I was building a system. Naturally, I rewrote huge sections of the book. Again.
Some chapters were lifted straight from my YouTube transcripts. Others were sparked by team conversations, client mistakes, and moments of clarity over coffee.
When AI tools exploded in 2022, I revised the book again to include delegation with automation. Then I procrastinated. Again. Until one day in 2024, I finally said: “Enough. It’s done.”
The Most Chaotic Book Launch I’ve Ever Pulled Off
You’d think after years working in publishing, I’d plan a smooth launch.
Nope.
I pitched the manuscript to my old publishing company with a self-deprecating, “You can totally reject this if it sucks” energy. They said yes. We set the launch date—February 28th, 2025—and I promptly forgot about it.
In January, their marketing team emailed: “We start the promo campaign on February 1st.” I panicked. Then I did what I’ve always done: I turned to my EA and AI tools, and we built a launch plan. Fast.
From running a cover contest across YouTube, Facebook, and TikTok… to pulling off last-minute marketing campaigns… we made it happen.
And by launch day, Scale You hit #1 on Amazon’s New Releases for Outsourcing.
The Book Is a Love Letter to Every Entrepreneur Who’s Trying to Do It All
Inside the pages of Scale You, you’ll find:
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How to identify your 80/20 tasks
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What to delegate (and what not to)
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How to build systems with your EA
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Hiring tips, test projects, job descriptions, and onboarding flows
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Stories from real delegation wins and failures
It’s not a theory book. It’s a manual. And if you’re serious about scaling your time, your business, and yourself… it’s for you.
Because Scale You isn’t just about growing a company. It’s about letting go of the hustle-for-the-sake-of-hustle mindset and building something that supports your life.
Don’t Wait Until You’re Ready
I waited four years to publish this book. But looking back, I wouldn’t change a thing.
Every delay taught me something I ended up including in the final version—from team building to automation to letting go of perfection.
So if you’ve got an idea in your head, a book in your drafts, or a system you know you need to build… start now.
Write the first 800 words. Sit with your English breakfast tea. And know that scaling starts with one small step.
Watch the full episode here.
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