Done being

your own

assistant?

2xYou Operations Executive Assistants are real people, trained in AI and built for systems. They take over how your business runs so you can focus on the work only you can do.

See how it works →

Take the Scale YOU Scorecard

50+ founders out of the day-to-day
and back to building

Your Operations EA

A real person running your business while you scale it

Systems documented. SOPs built. AI workflows running.

WEEK ONE

80/20 Audit

Find what to delegate, automate, and drop entirely.

ONGOING

Systems that scale

SOPs and AI tools built around how you work.

AI-POWERED

THE RESULT

A business that runs without you in the middle of it

Tools our Executive Assistants are trained in:

70+

Business operating system assets

built with your EA, from SOPs to trackers to delegation systems

Day structured onboarding program

so your EA is not figuring it out, and neither are you

Since 2019

Building remote operations

so the systems your EA builds are grounded in what actually works

Most founders don't have a delegation problem. They have an operations problem.

You keep hiring people into broken systems. Tasks pile up. Bottlenecks don't move. And somehow everything still runs through you. A regular VA won't fix that. What you need is a real person who builds the infrastructure your business is missing and uses AI to keep it running.

You're the bottleneck. Every decision, every process, every exception runs through you because nothing is documented well enough to run without you.

You've hired before. But without the right systems, support hires create more coordination work instead of less.

AI tools aren't solving it. Tools don't run themselves. Someone still needs to know what to build, what to automate, and what to hand off.

You built this business to do the work you're actually good at. Not to manage inboxes, chase follow-ups, and hold everything together.

Three steps to a business that runs itself

No long onboarding. No guessing. A clear process that ends with your business running the way it should.

The 80/20 Assessment

We audit your time and tasks. What moves the needle, what slows you down, and what can be handed off or automated entirely. Most founders find this valuable on its own.

Your EA match

We match you with a human Operations Executive Assistant trained in systems thinking and AI tools. Not a generalist. Someone built for how your business actually works, backed by a Success Manager and Operations Manager.

Systems built and running

Your EA documents your SOPs, builds your Business Operating System, and plugs in AI where it saves the most time. Every SOP passes the Freedom Test. A new team member follows it and produces the same result without any hand-holding.

Most EA agencies give you a person.

We give you a system.

Systems before scale. That's the 2xYou standard. Your EA is a real person who doesn't just take tasks. They build the infrastructure, then push you to use it.

Systems before scale

Your EA builds the infrastructure first. 70+ BOS assets documented, SOPs in place, AI workflows running. When you grow, your business is ready to receive it

The Freedom Test

Every SOP your EA writes gets tested. A new team member follows it and produces the same result without any hand-holding. If it doesn't pass, it gets rebuilt until it does.

A 2nd brain who pushes back

Your EA isn't just executing. They think ahead, flag gaps, and actively push your business forward. Not waiting to be told what to do next.

Real people, real faces

Your EA is a vetted human with a name and a face. Not a bot, not an anonymous account. You always know who is running your operations.

AI-trained from day one

Your EA is AI-trained before day one. They put it to work automating the repetitive tasks, so the busywork stops landing on you.

A team behind every EA

Your EA never works alone. A Success Manager and Operations Manager support every account, so the work keeps moving even when life happens.

A TYPICAL EA OR AI TOOL

A bot or a stranger you have to train yourself
Tasks get done. Systems don't get built.
No structure if your EA leaves or the tool changes
No onboarding. No support team. No accountability.
You're still the bottleneck.

2XYOU

A vetted human EA who knows your business and grows with it.
70+ BOS assets built alongside your EA
Freedom Test on every SOP. Proven to work without you.
90-day onboarding with a Success Manager and Operations Manager
A 2nd brain who pushes your business forward

Real people.
Real accountability.

Most VA agencies are faceless. At 2xYou, you know exactly who is running your operations and who is supporting your EA every step of the way. We have been building this since 2019 and we are not going anywhere.

Le-an Lai Lacaba

CEO and Co-Founder

Tom Tate

Co-Founder

AJ Fabella

Relationship and Alignment

Hazel Liane Cabayao

Systems and SOP Builder

Aimee Marie Seno

Team Operations Manager

Multi-awarded Stevie Awards winner

Stevie Awards for Great Employer (2021) and Asia-Pacific Stevie Award for Innovation and Employee Milestones (2023), recognized for building exceptional workplaces and long-term pathways for growth.

OUR COMPANY VALUES. Written in 2019.
Before AI could write it for us.

These aren't brand guidelines. They're the standard every person on the 2xYou team is held to, and the filter we use when we hire. They haven't changed since day one.

Kindly confident

Showing up with initiative and genuine care, for the client, for the work, for the team.

Passionately curious

Eager to find the right answer and take meaningful action. Not just complete the task.

Always growing

Committed to leveling up in soft skills, technical skills, and everything in between.

Systems ninja

Skilled at documenting SOPs and building the repeatable workflows that let a business breathe.

Tribe of superheroes

No one operates alone. Every EA has a full team behind them when they need backup.

What it looks like when it's working

"The whole process has been revolutionary for my business. My EA's work ethic is absolutely fantastic and with 2xYou's support, my EA helped me and the business become a success."

Jack Harris

Founder, Tally Ho Experiences

"The structured approach and finding my EA as a perfect match have been a huge relief. My business has seen remarkable growth, hitting goals ahead of schedule."

Kenyn Benjamin

Founder, The Maryland Information Network

"My EA has provided me with the time and headspace to focus on growing my business, and the documented processes give me confidence in our operations."

Renee Wall

Founder, Wall Planning and Environmental Consulting

Find out if you're ready for an Operations EA.

Take the 2-minute scorecard. Find out where your business is leaking time and whether an Operations Executive Assistant is the right next move.